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DEUTZ Territory Expansion

Posted On: February 19th, 2020
By: Hamilton Power Solutions
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Hamilton Engine and DEUTZ Corporation have been partners for more than 25 years. Hamilton first began representing DEUTZ in the early 1990’s as an authorized Distributor for the full line-up of DEUTZ products in the state of Oregon. While the territory was only one state the Hamilton team was able to build up significant business over the years.

Recently after business plan review DEUTZ decided to further strengthen this partnership by awarding Hamilton Engine more territory in their area of responsibility. Hamilton now offers the full line-up of products in Oregon, Western Washington and Alaska.

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Hamilton Engine has an extensive Dealership network for this territory and is in the process of opening a second location in the Seattle area that should be open in June of 2020. “Our team is excited to get the opportunity to expand our DEUTZ coverage. We feel that with our new 30,000 sq ft facility just south of Seattle we will have much greater capacity to service the full range of products DEUTZ now offers. We are also revamping our dealership network to support the added territory. In the coming months we will be adding in a new dealer development role and will soon offer 4 annual dealership training events through our in-house train-the-trainer program” said Brad Lyons, President Hamilton Engine.

Lyons went on to say, “DEUTZ new lineup of higher horsepower engines, 9 to 18 Liter, and the industry's move toward Tier 4 Final requires us to add capacity, to review our entire service network and to add to our in-house engineering staff. We think the investment is well worth it and are glad to see DEUTZ supporting our investment by adding territory to our AOR.”

Hamilton Engine has extensive inventory in-stock and can ship factory direct when needed in territory. We have a customer driven staff and expert product support on the full range of DEUTZ engines. Hamilton offers application support and can also provide value-added engineering to assist on any project.